Media Analysis

Measurability and accountability are essential in all areas of communications.

Mad World partners with Impact Evaluation: one of the leading media evaluation companies operating in the UK and internationally to evaluate the effectiveness of your media coverage in delivering your messages, managing issues and enhancing your reputation.

 

Lyn Interview

"Every part of the world shoots up daily into more subtlety. The very spider weaves her cauls with more art and cutting to entrap the fly. The shallow ploughman can distinguish now 'Twixt simple truth and a dissembling brow..."

Tomas Middleton, A Mad Word, My Masters, c 1605

"Crisis Management is a mindset and a process that on a daily basis drives a company's decisions and actions"

Pearson, Clair

"Its the dose that makes the poison"

Paracelsus (1493-1541)

"If it be not now, yet it will come: The readiness is all"

William Shakespeare, Hamlet: Act V Scene II

"They should shoot the scientists, not cull the calves. Nobody seems to know what is going on"

Dairy farmer quotes in the times (2/8/96)

"What good is a house, if you haven't got a decent planet to put it on"

Henry David Thoreau