About Us

Mad World started in 2001. We partner with independent communications consultants who have had direct experience working in business, government and the voluntary sector and have first-hand experience of managing public relations, issues management and crises. 

We operate in New Zealand, Australia and Asia. 

Our clients include some of New Zealand’s leading brands, local and national government departments, as well as industry associations.

Lyn Mayes

Lyn worked for over 18 years in industry, before setting up her own consultancy. She was Director Corporate Communications for Kimberly-Clark Europe, Middle East & Africa, where she had responsibility for managing public affairs, media relations, issues and crisis management and internal communications. 

Prior to joining Kimberly-Clark in 1999, Lyn spent 13 years with logistics service provider BOC Distribution Services, part of global gases company The BOC Group, starting her career as manager of a temperature controlled distribution centre for a leading UK retailer, moving into business development and acquisitions and culminating in her role as Marketing and Communications Controller. 

Lyn studied French and German at Trinity College Oxford. She has experience of handling public relations and issues management for multi-national and domestic businesses spanning the food and drinks industry, manufacturing, personal care and household products, supply chain and logistics and health-care. 

Lyn is Chair of the Auckland Conservation Board which is a statutory Board appointed by the Minister for Conservation. http://www.doc.govt.nz/about-us/statutory-and-advisory-bodies/conservation-boards/auckland/board-members/

Lyn competes competitively at Olympic Weightlifting and holds NZ masters records in this sport and won a gold medal at the World Masters Cup in Tokyo in April 2016. 

Steve Long

Steve Long has twenty years’ experience working in the environment and government sectors. He spent ten years working for the New Zealand Ministry for the Environment in a range of positions, including Manager of Communications, Manager of the Minister’s Support Unit and Manager of the Environmental Grants Programme. Steve also spent two years working in the office of the Minister for the Environment as a Private Secretary.

Steve has an in-depth knowledge of the way that government works and how to liaise with Ministers and senior officials. He has a Masters in Protected Area Management and is currently studying a distance-learning MBA. Steve has a proven track record in leveraging environmental challenges into business opportunities.  

Steve has recently worked in Laos, on a variety of programmes, including the introduction of public place recycling and rural waste management systems. 



"Every part of the world shoots up daily into more subtlety. The very spider weaves her cauls with more art and cutting to entrap the fly. The shallow ploughman can distinguish now 'Twixt simple truth and a dissembling brow..."

Tomas Middleton, A Mad Word, My Masters, c 1605

"Crisis Management is a mindset and a process that on a daily basis drives a company's decisions and actions"

Pearson, Clair

"Its the dose that makes the poison"

Paracelsus (1493-1541)

"If it be not now, yet it will come: The readiness is all"

William Shakespeare, Hamlet: Act V Scene II

"They should shoot the scientists, not cull the calves. Nobody seems to know what is going on"

Dairy farmer quotes in the times (2/8/96)

"What good is a house, if you haven't got a decent planet to put it on"

Henry David Thoreau