Proactive Issues Management

Mad World's role is to maximise the effectiveness of our client's professional and commercial arguments. We do this through our integrated and issues-led approach.

This ensures that we develop truly effective and informed communications strategies, often on tough, complex and sensitive issues as they play out in the media, politics and industry. We are dedicated to broadening our clients' constituencies, raising public awareness about the work they do and achieving measurable results.

To do this requires an understanding of both the commercial world and the political framework and culture. Our advice is based on research, intelligence and sound argument which has built us a portfolio of clients spanning industry, as well as local and national government departments 


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The Solution

Risk Assessments

We work with a company's managers using a methodology, which charts risks on a matrix according to:

- The probability of them occurring
- Their impact on the business if they did occur
- The extent to which management has control to prevent them occurring... Read More

Crisis Training

We offer bespoke training courses for up to 20 people, which are designed to:

- Increase skills and capabilities in crisis management decision making and communications
- Ensure managers are familiar with the company's crisis management policies and systems
- Help management teams to improve their existing levels of preparedness.... Read More

Testing Your Company's Preparedness

We then help put the training to the test by running crisis simulations, which test the company systems and preparedness and help identify areas for improvement.... Read More

"Every part of the world shoots up daily into more subtlety. The very spider weaves her cauls with more art and cutting to entrap the fly. The shallow ploughman can distinguish now 'Twixt simple truth and a dissembling brow..."

Tomas Middleton, A Mad Word, My Masters, c 1605

"Crisis Management is a mindset and a process that on a daily basis drives a company's decisions and actions"

Pearson, Clair

"Its the dose that makes the poison"

Paracelsus (1493-1541)

"If it be not now, yet it will come: The readiness is all"

William Shakespeare, Hamlet: Act V Scene II

"They should shoot the scientists, not cull the calves. Nobody seems to know what is going on"

Dairy farmer quotes in the times (2/8/96)

"What good is a house, if you haven't got a decent planet to put it on"

Henry David Thoreau