Media Analysis

Measurability and accountability are essential in all areas of communications.

Until recently, PR and corporate communications have been the most difficult of the communications disciplines to evaluate: users have had to rely on crude measures such as cuttings, column inches or advertising value equivalents, which are no longer considered enough.

Media analysis will tell you precisely how effectively your corporate communications and PR programmes are delivering your key messages in broadcast, print and online media.

Understanding how your organisation is portrayed to readers, viewers and listeners will tell you, quickly and accurately, what issues you need to address: it also acts as a benchmark so that you can monitor your future progress.

Mad World partners with Impact Evaluation: one of the leading media evaluation companies operating in the UK and internationally to evaluate the effectiveness of your media coverage in delivering your messages, managing issues and enhancing your reputation.

Click here to visit the Impact Evaluation website