How media evaluation works

Quite simply, it's an assessment of the content, impact and favourability of your media coverage.

It measures how well your corporate or PR messages are being communicated to your target audience. This can also be overlaid with an objective view of the issues that are current in your sector and an assessment of your competitors' performance.

It starts from your cuttings (print) or tapes (broadcast). We look at the traditional media measurements of frequency and column inches, and audience data (viewers, readers and listener numbers, their demographics overall and against target group).

We then measure the messages - namechecks, issues, descriptors and the expressions used - and they are scored for favourability, on a scale of -10 to +10, by our experienced and independent media analysts.

These inputs are processed by our proprietary IMPACT software, designed specifically for the task and proven over 17 years' use. It is capable of processing high volumes of information very quickly for clients or categories that enjoy considerable coverage and a high level of customisation to your particular needs is possible.

Experienced analysts provide informed commentary for context and clarity.

If you are interested in open analysis all you have to do is contact us for an informal meeting. If you are interested in prescriptive analysis click below for a copy of our briefing form, which shows the input data we will need.

Click here for our briefing form (.pdf)